I can recall a time when originality, nuance, and depth were things to take pride in. In today’s culture one has to shrink it all into a generic elevator pitch or beige hashtag. We are told by marketers and influencers that what we say must be palatable for the mainstream. True stories— I’ve been told by more than one (white) female-owned “wellness” studio / space / workplace that I need to be less “intimidating” by “dumbing down” my knowledge, that by being “too myself”, I’m being too niche. These same establishments also champion themselves as feminists— #bossbabes that #manifest. As if being an entrepreneur has anything to do with gender. And as if it has anything to do with being “fuckable”. The last time I checked, basing a woman’s credibility on her body is defined as sexism.